What I’ve discovered fascinating is how a lot they spend on returns and promoting.
Out of $100 greenback income they’ve the subsequent bills:
1. $20 are returns and refunds
2. $29 are promoting
3. $40 COGS (transport goes there)
4. $27 are basic &admin bills
In case you sum it up, you get greater than $100. That’s proper, they’re shedding $16
In actual phrases it was $65M in Jan-Sep 2019
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