How do you speedy prototype or smoke take a look at and validate enterprise concepts?

A standard suggestion/technique (and what i’ve used to check three unsuccessful concepts) for beginning a enterprise is to create touchdown pages to check product market match and the demand for the product. This is smart to me with a improvement background as a result of it lends itself to agile and lean approaches. However I’m discovering it more durable to consider {that a} easy touchdown web page with possibly 500 phrases describing the product drives any conversions like it’s advised by many profitable folks or companies. You hear this recommendation from of us like Tim Ferriss, Noah kagen and is ceaselessly talked about on most of the hottest ecom podcast.

I don’t doubt these folks had success with these touchdown web page smoke take a look at however I discover it troublesome to create a easy touchdown web page and drive air visitors to it with out wanting scammy. Positive my product may simply be crap that nobody needs or my copy isn’t driving conversions. However I’m curious if others right here use a unique strategy to testing and validating concepts or can share ideas on this strategy of utilizing advert visitors to touchdown pages to check.

if request, i can share a hyperlink to a concept I’m at the moment engaged on. This web site has taken about 20 hours to make and I dont assume that’s thought of a fast smoke take a look at. My worry is that I would like to check at the least 5 extra concepts till i discover a profitable product, which might imply at the least 100+ hours of simply creating the smoke take a look at.

Ideas, options or methods can be significantly appreciated. Glad Friday!


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