Hello everybody. I’m going to be opening a web-based espresso retailer for a neighborhood cafe, promoting espresso beans on-line as each one-off and subscriptions. The cafe has a web-based presence already however I’m constructing the e-commerce for them.

My query is, how a lot ought to the cafe be budgeting for promoting over the primary yr? My preliminary ideas was round £500/month to cowl Google and Fb adverts and social media engagement.

Does that quantity really feel about proper or is £6000 an excessive amount of or too little to be budgeting for a years promoting?

Thanks


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