I’ve a considerably thought scary query. In a world the place recent meals merchandise are primarily bought by means of bricks and mortar shops, what advertising technique would you utilize to seize a small a part of this market and persuade them to purchase a few of their meals merchandise on-line?

The positioning I’m working specialises in promoting premium recent pasta that’s far superior to a lot of the recent pasta you should purchase in shops and is available in a far wider selection. The difficulty I’m dealing with is convincing clients, who normally buy their pasta while doing their regular grocery procuring, to vary what they’re doing and buy my merchandise on-line. Who would you goal and what methodology would you utilize to do that?

Any hell is appreciated!

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