I used to be given a case for my e-commerce course and being fairly new to it I am having a tough time figuring out the place to start out. So mainly, the case is that I work within the e-commerce crew and have to launch a marketing campaign for a product of my selection. What do I optimize on the web site to maximise conversion and turn-over?

Since search engine marketing and advertising will not be inside my management, I am fascinated with modifying my treemap, and possibly the UX funnel? However might somebody assist me perceive how I might work with the treemap and UX funnel to maximise turn-over and conversion? Any assist could be appreciated, thanks!

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