Sharing a Fb advertising and marketing technique that I got here throughout and have examined. Works effectively with newer advert accounts and pixels that would not have numerous information and require some warming of the pixel to get going.

**Testing Stage 1**

The target of Testing Stage 1 is to discover a profitable viewers to focus on and a profitable inventive to scale into Optimization Stage 1. More often than not you may be working with a brand new (or pretty new) advert account so this stage is essential in gathering preliminary information with the Fb pixel.


**Optimization Stage 1**

The target of Optimization Stage 1 is to take the winners from Testing Stage 1 and each confirm that the winners are certainly winners, and to additionally begin to scale up. As you’ll be able to see under within the flowchart, Curiosity 2 was the profitable adset and Advert Artistic C was the profitable advert in Testing Stage 1.


**Optimization Stage 2**

The target of Optimization Stave 2 is to search out profitable lookalike audiences (your most focused audiences) so to transfer these into Scaling Stage 1. You possibly can take a look at any lookalikes that you simply assume would possibly work. Many of the instances within the early phases I have a tendency to search out View Video 75% and Web page View LAA’s performing the perfect, though please do your individual analysis.


**Scaling Stage 1**

The target of the Scaling Stage 1 is to scale your finances as excessive as you’ll be able to whereas sustaining profitability. This turns into a lot simpler as a result of at this level you’ve actually narrowed in in your viewers. You could have superb lookalikes from Optimization Stage 2 which can be assured to work. So in Scaling Stage 1 you’ll be able to confidently spend extra with out all of the inconsistencies of Testing Stage 1, Optimization Stage 1, & 2.

On this instance, Optimization Stage 2 recognized that LAA 3% — VV75% and LAA 5% — Pageview had been the clear profitable audiences. VV75% carried out barely higher so I made a decision to duplicate it 3 times and Pageview solely twice.


**Scaling Stage 2**

The target of Scaling Stage 2 is to constantly scale up the CBO whereas discovering consumers from the whole world. There’s no restrict to how a lot you’ll be able to scale as a result of the whole world is your viewers.

Please word that this stage received’t at all times work out (and that’s okay). Your pixel won’t have sufficient information behind it to successfully sift via a world large viewers. You need to proceed to rinse and repeat the earlier phases till you’ve spent extra after which retest the world large audiences. A normal rule of thumb is that you could take a look at each 5k advert spend to see in case your pixel is prepared.


I did not invent this so I take no credit score for it – I noticed it, carried out it, noticed that it had some validity to it and determined to put up it to assist anybody out who is totally misplaced on the subject of marketing campaign technique. Good luck!

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