“Does my product suck? Why aren’t I getting any gross sales regardless that I’m operating Fb adverts?”

Normal rule of thumb:

In case your **CTR** is **OK** and your **Conversion Fee** is **Unhealthy**, your **Touchdown Web page** **Sucks**.

In case your **CTR is Unhealthy** and your **Conversion Fee** is **OK**, your **Advert Sucks**.

In case your **CTR** is **Unhealthy** and your **Conversion Fee** is **Unhealthy**, **every part Sucks**.

In case your **CTR** is **OK** and your **Conversion Fee** is **OK**, you are *most likely doing simply fantastic*.

edit: Common CTR in 2019 = ~1% in 2019, Common CVR in 2019 = ~9% per WordStream (no hyperlinks allowed, so google “common conversion for fb adverts 2019”)


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